| Marketing & Promotions |
Marketing Department:
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Creating launching strategies for Home Entertainment Releases &
establishing marketing plans including all above and below the line planned
activities.
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Promoting DVDs -New and old releases
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Monitoring DVD covers in terms of layout Artworks & Body Copy
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Establishing Guidelines and strategies in collaboration with the Sales Manager
in order to maximize exposure in the market reinforced by the merchandizing
department.
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Setting in collaboration with the sales manager, the future DVD release dates.
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Emailing all DVD client base with the dates of the new DVD releases , reminding
them of our existing Library and updating them on all promotions
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Implementing, creating & following up on Above & Below the line Plans
with our Advertising Agency.
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Contacting potential tie-in partners and sponsors.
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Developing merchandizing material and following up on the production and their
display in points of sales.
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