| Distribution |
The company distributes by means of a fleet of 5 mini-vans from the main
warehouse to regional centres where they are sold and distributed.
Distribution Channels and Trade Structure
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Distribution: should cover on very regular basis (at least 1/week) all the
national territory through the establishment of a regional warehouses and
distribution centers.
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Trade: Good relationship with Trade and especially Major Key Accounts
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Sales force: A young & motivated sales force passionate about the brands.
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Portfolio: A strong and imposing Library that could be used as a bargaining
card for the introduction of new Titles as well as preferential in-store
displays and merchandising.
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Marketing department: a young creative mind complemented with an efficient
& consistent merchandising team.
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Legal Involvement: A strong and close legal follow up paralleled with fighting
piracy.
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