| About Vinco Video |
Vinco Video was established in 2000 for the distribution of Italia Film Movie
Library on DVD & VHS throughout the Middle East.
Up to November 2004, Italia Film held 139 titles on DVD & VHS.
Vinco Video is located at the Vincenti Group bldg along the headquarters of
Italia Film & G. Vincenti & Sons. Within 6 months a new building of
2,000 m2 will be built and will be adjacent to the actual office building
(2,000 m2 with four floors of underground warehousing and a 300 m2 shop
on the main boulevard for Video Rental and sales to the trade and to
wholesalers)
Key Factors for Success in the Home Entertainment Business:
Company: Distribution, Portfolio, Trade, Legal Involvement, Sales Force &
Marketing deptartment
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Distribution: Should cover on very regular basis (at least
1/week) all the national territory through establishing a regional warehouses
and distribution centers.
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Trade: Good relationship with Trade and especially Major Key
Accounts but not too dependent due to the lack of loyalty and
materialistic/profit interest of such accounts
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Sales force: A young & motivated sales force passionate
about the brands.
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Portfolio: A strong and imposing Library that could be used as
a bargaining card for the introduction of new Titles as well as preferential
in-store displays and merchandising.
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Marketing department: A young creative mind complemented with
an efficient & consistent merchandising team.
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Legal Involvement: A strong and close legal follow up
paralleled with fighting piracy.
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