| Marketing and Promotions |
Italia Film's sister company; G.Vincenti & Sons
in Lebanon is considered as among the biggest advertising spender for its food
and beverage products which tremendously helps the negotiations for the Media
promotion of any film.
The independent films we distribute are on a minimum guarantee distribution
basis and the overages paid on the huge numbers of films distributed is a solid
proof of the dedication we give to the films we distribute whether in the
subtitling, preparation of the advertising materials, launching campaigns as
well as promotions.
Italia Film has set exemplary & tremendously creative Above and Below the
line activities for the launching of its movies that have enabled to obtain a
free exposure very often at a very minimal cost such as:
Parties, premieres, competitions, shows, giveaways, special screenings,
promotions &
tie-ins, SMS teasing, E-mails, door to door, printings, etc ...
Below is a list of some of our major marketing promotions activities. Click on
any link to view its related details:
Marketing Department:
Implementing, creating & following up Above & Below the Line Activity
Plans
ABOVE THE LINE
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G. Vincenti & Sons is among the Top 3 biggest advertisers in Lebanon and
therefore the Vincenti group benefits from exceptional and unmatched media
buying deals.
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Italia Film sells the leading TV station, LBCI, TV rights for its movies and
therefore has a well established & on-going relationship.
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Italia Film is the only movie company adopting creative media buying with
unusual media and media creative developed for the promotions of its movies.
BELOW THE LINE
Italia Film is the only movie company adopting strong impact below the line
activities aiming at launching its major titles in a "different noticeable way"
that help the movies get a maximum of media exposure free of charge. Such
activities are:
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Charity Premieres
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Parties
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Event Premiere
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Competitions (radio, TV, Magazine ;E-mails & SMS)
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Promotions & Sponsoring
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